📖 Mobile Marketing. How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

As users drift away from TVs and computer screens, the smartphone has become the ultimate social device, creating radical new challenges for the marketer. Digital Marketing expert, Daniel Rowles, sets out to explain how an effective digital strategy...

О книге

автор, издательство, серия
Издательство
Kogan Page
ISBN
978-0-7494-6938-2
Год
2013