📖 Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time...

О книге

автор, издательство, серия
Издательство
Kogan Page
ISBN
978-0-7494-6504-9
Год
2012