📖 Sportmax

Founded in 1969, Sportmax has built it's heritage on a strong base of beautiful Italian craftmanship and bold innovation. Over the last fifty years, this iconic brand has presented a steadfast dedication to smart lines and clean form that Vogue once characterised as a far cry from conventional. Making it's runway debut in 1976, the house garnered industry acclaim for it's free spirit and approachable styling, which offered women a selection of versatile separates that could transition to every occasion. Over the decades, the Sportmax woman has garnered a devout following with an often mysterious approach to timeless elegance. Glance back at the iconic pieces that defined decades of style and the collections that inspired an industry with original photography and never before archival images. AUTHORS: Olivier Saillard is a graduate in art history. In 1995, he was appointed as director of the Fashion Museum of Marseille. In 2000, he became responsible for the programming of Mode exhibitions at the Musee des Arts Decoratifs in Paris and, in 2010, director of the Palais Galliera, at the Paris Fashion Museum. He currently serves as the artistic director of image and culture at J.M. Weston, and has done so since 2018. The author of several books, including Ideal History of Contemporary Fashion (Textuel, 2009), Saillard has also curated major exhibitions such as Yohji Yamamoto: Just Clothes, Christian Lacroix: Clothing History, Azzedine Alaia, Madam Gres: Sewing at Work, and The Ephemeral Museum of Fashion. Luke Leitch is a fashion writer based in both London and Milan. His current roles include contributing editor to Vogue Runway (US), editor at large of L'Uomo Vogue (Italy), style editor for The Economist's 1843 magazine (UK) and contributing fashion editor to GQ (UK). Mr. Leitch has also held deputy fashion editor roles at two leading British newspapers, The Daily Telegraph and The Times. He has covered fashion during just one decade of Sportmax's fifty year history and began his career first as a gossip columnist and then as an arts correspondent for the London Evening Standard newspaper. He wishes Sportmax made menswear.