📖 Key Concepts in International Business

"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.

О книге

автор, издательство, серия
Издательство
Palgrave Macmillan
Серия
Palgrave Key Concepts
ISBN
978-1-4039-1534-4, 1-4039-1534-2
Год
2004