📖 Framed

In 1982 Greg Gorman was just beginning his career as a photographer, creating campaigns and publicity shoots for such films as Tootsie, The Big Chill and Scarface, with stars from the worlds of film, television and music gracing his studio on a daily basis. It was also at this time that Jeff Gorman and Gary Johns created a campaign for the famous Los Angeles-based eyewear company, L.A. Eyeworks, for which they hired Gorman as house photographer. The ads were published as full-page bleeds in Andy Warhol's Interview magazine; and the campaign, one of the very first celebrity endorsed "advertorials" of its kind, has endured over 30 years, making it one of the longest running photo-campaigns ever. Gorman was able to recruit stars for the campaign from his film-studio work, and Warhol-who personally called the photographer and requested to do an L.A. Eyeworks shoot, which led to the series' most famous portrait--also gathered famous faces for the company. Alongside Warhol, the many...