📖 Essentials of Global Marketing
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:
Part 1: The decision whether to...
О книге
автор, издательство, серия- Издательство
- Prentice Hall
- ISBN
- 978-0-273-71784-3
- Год
- 2008