📖 Doing Business in China. How to Profit in the World's Fastest Growing Market

Fore executives entrepreneurs and investors this accessible handbook is the definitive guide to all aspects of breaking into- and expanding- business opportunities in China. From biotech to energy from finance to entertainment western businesses need to understand China s emerging market. Now expert China analyst and business journalist Ted Plafker offers powerful insider s advice on succeeding in this dynamic economic market. Discover invaluable insights such as: • be aware of guanxi a word that defies simple translation. In the narrow sense it means relationship or connection but in business it means everything from networking to pull. • know the upside as well as the pitfalls of all business dealings. For example the joint venture structure carries huge risk but a carefully selected partner can deliver major local benefits. • understand cultural nuances. Be aware of the importance of even the small stuff such as the practice of not just saying good bye to a visitor but accompanying him or her to the main gate of the building or to the street.